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ASOS Case Study

ASOS Streamlines Fulfilment with Nomagic’s AI-Powered Robotics

Innovating Fashion Logistics: How ASOS Enhances Efficiency with justInduct

As a global leader in online fashion retail, ASOS continuously seeks innovative solutions to optimise its logistics and fulfilment operations. To enhance efficiency and streamline order processing, ASOS partnered with Nomagic to deploy the justInduct robotic system at its Eurohub distribution centre near Berlin. This AI-powered automation technology enables seamless sorting, grouping, and routing of products to packing stations, significantly improving warehouse throughput.

With the successful deployment of four justInduct systems, ASOS has enhanced processing speed, improved accuracy, and ensured a reliable fulfilment experience for millions of customers worldwide. This case study explores how ASOS leveraged Nomagic’s intelligent robotics to scale its logistics operations, meet increasing demand, and maintain its reputation for fast and efficient fashion delivery.
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Technical Challenges

High throughput requirement

Operation of an e-commerce fashion warehouse, and at the pocket sorter in particular, is really speedy. For ASOS to achieve the right ROI, each robot has to be performing at over 600 units per hour - and they have been consistently beating this target.

Apart from the high speed of the robot itself, we’ve installed supplementary hardware such as the item pusher to maximize the solution performance.

Scanning a variety of barcodes

The robots have to be prepared to scan small, big and often hard-to-read barcodes from various producers. We’ve come up with ways to scan during movement and from all possible angles to make sure we’re efficient and fast and each item can be identified.

Very broad fashion assortment

A huge online fashion retailer like ASOS has an offering for all seasons that includes not only all kinds of garments, but also accessories like bags, jewelry or hats. We’ve mastered them all while maintaining top speed and are proud to be able to call ourselves real experts at handling apparel.
The justInduct solution from Nomagic significantly improves our throughput and enables us to easily cope with the increasing demands during peak seasons. We were particularly impressed by the solution's ability to efficiently handle a wide range of fashion items.”

Klaus Lichtenfeld

Head of Logistics, ASOS

Benefits

24/6 operations and support

ASOS can use the benefits of automation from Nomagic during the whole warehouse operation time. For 24 hours 6 days a week, we’re providing unmatched support desk service including our remote operations which minimizes the need for onsite interventions.

Automating most mundane tasks

Pocket sorter induction is among the most repetitive types of tasks in a modern warehouse. By automating it, ASOS can move its operators to tasks where they can use their skills better, improving efficiency and employee satisfaction.

Capacity for peak period

Black Friday and Christmas are huge for fashion retailers. With warehouses operating at peak capacity for a few months and difficulties in securing labour to match this need, the Nomagic robots help ensure that work will be done - at no extra cost.

justPick Operational Throughput

+

Units Per Hour

Highlights

Very light software integration

Nomagic has integrated with the WMS using Robotic Process Automation, essentially mimicking actions that a manual operator would perform on the screen. This shortened the initial deployment time and made daily operations smoother.

RaaS business model applied

Using the Nomagic’s Robot-as-a-Service model based on hardware leasing, ASOS had zero CAPEX, which significantly shortens their Return on Investment period..
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